These are the 5 main tips Diego Cardoso, a counselor with 4 years of experience learned after all this time. Explained so you don't have to make the same mistakes, grow faster and achieve your own goals. The tips are applicable to anything really but were specially created to new agents.
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And when you’re just starting your marketing strategy, all of the tools available for you to use can be overwhelming. Which tools to use in your education agency, when to use them, how to leverage them properly, etc.
Here we have a complete list of tools you can use in your education agency - even if you're an education counselor - for various functions of your marketing and sales. From content creation to distribution to closing deals, this toolkit includes every kind of tool you’ll need for successful marketing.
Topics: education agency sales
In the big and growing industry of international education there are a lot of international education agencies but why aren't there more large education agencies?
There are thousands and thousands of education agencies scattered all across the globe, selling courses of hundreds of countries and thousands of colleges/universities. Estimates suggest the number of agencies selling Australia's institutions are around 7k, sending more than 378k students per year.
But most of them are small to medium size businesses. It's a fragmented industry with - we believe - 200 large education agencies in the whole planet. So how can an industry worth US$150B have just a handful of large agencies.
At EducationLink we work with agencies of all sizes, and we have a theory.
Topics: education agency strategy
We went through the 138 pages of the newly released report of the inquiry into the efficacy of the current regulation of Australian migration and education agents and summarised the most important and relevant info to you.
"The majority of registered migration agents and education agents are diligent, knowledgeable, hardworking and competent and provide outstanding service. There are individuals in these industries, however, that take advantage of vulnerable consumers." This is what the Australian government think about education agents.
Lead management is a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified (ready to buy), are presented with the right course and options.
Is your agency following an organized and effective lead management process? Does not need to be complex. Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.
International student recruitment is not easy. You do your best: website, email, Facebook, Instagram. But things are more difficult than expected. Social media and SEO are not as easy as used to be. The times have changed and marketing has advanced to higher levels of complexity. You may start wondering how can you better connect with your leads and students? You may be looking for ways to do more interesting marketing on recruiting international students, we believe this is the first step.
Topics: education agency sales
Planning an adventure in the great land we call Australia? Whether you're off on a road trip, a nature-lover looking for new hidden gems to explore, or more a fan of the city, these apps will help you to discover and enjoy the best there is to see and do.
Latest Department of Education changes will make the performance of education agencies public mid-2019. Are you ready?
Heavy regulation from the Australian government or self-regulation? Can ISEAA help? But, what is ISEAA to start with? Talk to agencies in Australia and they will tell you: they're concerned. So far the international education recruitment in Australia has been in the hands of agencies with "no" government oversight. But the Australian government has no plans to keep that way.
Well, that's not new Raphael, you may say. You're right, it's not new, the Australian government feels uncomfortable for quite some time now in relation to agents. But is it now different? There are some indications that yes, now it's different. The main indication is that for the first time the government will be releasing agents' performance data, as we discussed in our other article Australian education agencies, your performance is going public soon, are you ready? (and the follow-up The new proposed regulation for education agencies in Australia (Feb 2019)) But let's analyse the facts.
When I used to work in a big international multi-billion dollar bank. They always tried to be where the growth and wealth are.Markets that are growing have a lot of opportunities and is cheaper to be in.
But we are in international education, we are a small education agency. Does it really matter? Hell yes!
The math is simple: how much effort (and money) takes to get a new customer minus how much we get as revenue. If you spent less than you got as commission, you have a self sustaining agency.