International student recruitment is not easy. You do your best: website, email, Facebook, Instagram. But things are more difficult than expected. Social media and SEO are not as easy as used to be. The times have changed and marketing has advanced to higher levels of complexity. You may start wondering how can you better connect with your leads and students? You may be looking for ways to do more interesting marketing on recruiting international students, we believe this is the first step.
Topics: education agency sales
Planning an adventure in the great land we call Australia? Whether you're off on a road trip, a nature-lover looking for new hidden gems to explore, or more a fan of the city, these apps will help you to discover and enjoy the best there is to see and do.
Latest Department of Education changes will make the performance of education agencies public mid-2019. Are you ready?
Heavy regulation from the Australian government or self-regulation? Can ISEAA help? But, what is ISEAA to start with? Talk to agencies in Australia and they will tell you: they're concerned. So far the international education recruitment in Australia has been in the hands of agencies with "no" government oversight. But the Australian government has no plans to keep that way.
Well, that's not new Raphael, you may say. You're right, it's not new, the Australian government feels uncomfortable for quite some time now in relation to agents. But is it now different? There are some indications that yes, now it's different. The main indication is that for the first time the government will be releasing agents' performance data, as we discussed in our other article Australian education agencies, your performance is going public soon, are you ready? (and the follow-up The new proposed regulation for education agencies in Australia (Feb 2019)) But let's analyse the facts.
When I used to work in a big international multi-billion dollar bank. They always tried to be where the growth and wealth are.Markets that are growing have a lot of opportunities and is cheaper to be in.
But we are in international education, we are a small education agency. Does it really matter? Hell yes!
The math is simple: how much effort (and money) takes to get a new customer minus how much we get as revenue. If you spent less than you got as commission, you have a self sustaining agency.
A lot of the times, your job as an education agent is not just to present courses, cities and institutions. But to help the student to discover what they really want to do.
The GROW Model is the most common coaching framework used by executive coaches. What should you care, you ask?
Well, most students are young, full of energy with no life experience and a lot of expectations. You need to manage all of these things, guide the student through a small process of self-discovery and then offer the best course, in the best institution (in the eyes of the student) in the best city.
Many education agents are formed from ex-international-students or hire many international students. The experience as a student is a great facilitator, but if you want to become the best-in-class, to sell more, make the students happier and grow your business, that’s not enough.
Everything starts with getting to know to whom you’re selling to.
Know to whom you are selling: their dreams, goals, financial capacity, parent pressure and you will be able to sell more. Classify in one of these 5 categories to make this process easier and faster.