"All applicants for a Student visa must show they are coming to Australia temporarily to gain a quality education." the government says. This key piece of information will most of the time decides if the student will get the visa granted or not. That's why it's incredibly important to get it right the first time.
You may be an education agent counselor, maybe an agency owner, maybe just the marketing person. But there's no denying that the very foundation of any agency is a great experience when counseling.
These are the 5 main tips Diego Cardoso, a counselor with 4 years of experience learned after all this time. Explained so you don't have to make the same mistakes, grow faster and achieve your own goals. The tips are applicable to anything really but were specially created to new agents.
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And when you’re just starting your marketing strategy, all of the tools available for you to use can be overwhelming. Which tools to use in your education agency, when to use them, how to leverage them properly, etc.
Here we have a complete list of tools you can use in your education agency - even if you're an education counselor - for various functions of your marketing and sales. From content creation to distribution to closing deals, this toolkit includes every kind of tool you’ll need for successful marketing.
Topics: education agency sales
Lead management is a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified (ready to buy), are presented with the right course and options.
Is your agency following an organized and effective lead management process? Does not need to be complex. Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.
International student recruitment is not easy. You do your best: website, email, Facebook, Instagram. But things are more difficult than expected. Social media and SEO are not as easy as used to be. The times have changed and marketing has advanced to higher levels of complexity. You may start wondering how can you better connect with your leads and students? You may be looking for ways to do more interesting marketing on recruiting international students, we believe this is the first step.
Topics: education agency sales
Planning an adventure in the great land we call Australia? Whether you're off on a road trip, a nature-lover looking for new hidden gems to explore, or more a fan of the city, these apps will help you to discover and enjoy the best there is to see and do.
A lot of the times, your job as an education agent is not just to present courses, cities and institutions. But to help the student to discover what they really want to do.
The GROW Model is the most common coaching framework used by executive coaches. What should you care, you ask?
Well, most students are young, full of energy with no life experience and a lot of expectations. You need to manage all of these things, guide the student through a small process of self-discovery and then offer the best course, in the best institution (in the eyes of the student) in the best city.
Many education agents are formed from ex-international-students or hire many international students. The experience as a student is a great facilitator, but if you want to become the best-in-class, to sell more, make the students happier and grow your business, that’s not enough.
Everything starts with getting to know to whom you’re selling to.
Know to whom you are selling: their dreams, goals, financial capacity, parent pressure and you will be able to sell more. Classify in one of these 5 categories to make this process easier and faster.