Free guide: creating better GTE letters

Posted by Raphael Arias on 26 Aug 2019

"All applicants for a Student visa must show they are coming to Australia temporarily to gain a quality education." the government says. This key piece of information will most of the time decides if the student will get the visa granted or not. That's why it's incredibly important to get it right the first time.

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Topics: education agent counsellor, education agency sales

Free ebook: how to skyrocket your sales and improve your day-to-day counseling

Posted by Raphael Arias on 20 May 2019

You may be an education agent counselor, maybe an agency owner, maybe just the marketing person. But there's no denying that the very foundation of any agency is a great experience when counseling.

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Topics: education agent counsellor, education agency sales

From counselor to counselor: 5 tips for a better student experience and more sales

Posted by Diego Cardoso on 08 Apr 2019

These are the 5 main tips Diego Cardoso, a counselor with 4 years of experience learned after all this time. Explained so you don't have to make the same mistakes, grow faster and achieve your own goals. The tips are applicable to anything really but were specially created to new agents. 

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Topics: education agent counsellor, education agency sales

The education agent FREE sales and marketing toolkit

Posted by Raphael Arias on 09 Mar 2019

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And when you’re just starting your marketing strategy, all of the tools available for you to use can be overwhelming. Which tools to use in your education agency, when to use them, how to leverage them properly, etc.

Here we have a complete list of tools you can use in your education agency - even if you're an education counselor - for various functions of your marketing and sales. From content creation to distribution to closing deals, this toolkit includes every kind of tool you’ll need for successful marketing.

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Topics: education agency sales

6 steps to effectively manage your leads as an international education agency

Posted by Raphael Arias on 10 Feb 2019

Lead management is a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified (ready to buy), are presented with the right course and options.

Is your agency following an organized and effective lead management process? Does not need to be complex. Doing so can improve the results of your lead generation efforts and ultimately contribute to more sales.

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Topics: education agent counsellor, education agency sales

20 website, facebook and email copy ideas for international student recruitment (using the basics of storytelling)

Posted by Raphael Arias on 06 Feb 2019

International student recruitment is not easy. You do your best: website, email, Facebook, Instagram. But things are more difficult than expected. Social media and SEO are not as easy as used to be. The times have changed and marketing has advanced to higher levels of complexity. You may start wondering how can you better connect with your leads and students? You may be looking for ways to do more interesting marketing on recruiting international students, we believe this is the first step.

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Topics: education agency sales

Apps to help you and your students to explore Australia

Posted by Raphael Arias on 26 Jan 2019

Planning an adventure in the great land we call Australia? Whether you're off on a road trip, a nature-lover looking for new hidden gems to explore, or more a fan of the city, these apps will help you to discover and enjoy the best there is to see and do.

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Topics: education agent counsellor, education agency sales, international student help

Using coaching GROW technique to help your student and sell

Posted by Raphael Arias on 06 Jun 2018

A lot of the times, your job as an education agent is not just to present courses, cities and institutions. But to help the student to discover what they really want to do.

The GROW Model is the most common coaching framework used by executive coaches. What should you care, you ask?

Well, most students are young, full of energy with no life experience and a lot of expectations. You need to manage all of these things, guide the student through a small process of self-discovery and then offer the best course, in the best institution (in the eyes of the student) in the best city.

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Topics: education agent counsellor, education agency sales

The 5 types of students in the international education

Posted by Raphael Arias on 06 Jun 2018

Many education agents are formed from ex-international-students or hire many international students. The experience as a student is a great facilitator, but if you want to become the best-in-class, to sell more, make the students happier and grow your business, that’s not enough.

Everything starts with getting to know to whom you’re selling to.

Know to whom you are selling: their dreams, goals, financial capacity, parent pressure and you will be able to sell more. Classify in one of these 5 categories to make this process easier and faster.
Read More 5 minute read

Topics: education agent counsellor, education agency sales

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