When I used to work in a big international multi-billion dollar bank. They always tried to be where the growth and wealth are.Markets that are growing have a lot of opportunities and is cheaper to be in.
But we are in international education, we are a small education agency. Does it really matter? Hell yes!
The math is simple: how much effort (and money) takes to get a new customer minus how much we get as revenue. If you spent less than you got as commission, you have a self sustaining agency.