In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And when you’re just starting your marketing strategy, all of the tools available for you to use can be overwhelming. Which tools to use in your education agency, when to use them, how to leverage them properly, etc.
Here we have a complete list of tools you can use in your education agency - even if you're an education counselor - for various functions of your marketing and sales. From content creation to distribution to closing deals, this toolkit includes every kind of tool you’ll need for successful marketing.
In this guide, we’ll introduce you to a variety of tools that will help you with tasks like:
- Content creation
- Campaign organization
- Content distribution and brand awareness
- Generating conversions
- and much more!
Tools to help you create remarkable content
For the ones that are searching on Google "How to start an education agent?" to the ones with thousands of students per year. To create remarkable content is one of the key ways to attract leads to your education agency in Sydney and any other city in the world: it's that universal. Therefore you may benefit from some tools to help even if you don't have design skills.
Content creation tools
- Vidyard This one is highly innovative and we never saw any agency using it, but it's full of potential 😉
Tools to stay organized for success
The faster you grow the more important it's to stay organized, things may go out of control in your education agency quite quickly. We estimate 20% of all education agent commissions goes unclaimed... imagine if those agents were more organized.
Tools to help you distribute your content and generate brand awareness
The more people talk about you and see your brand, content and ads the better. People feel comfortable with what they're familiar with. Use the tools below to boost your education agency brand awareness
Distribution & brand awareness
Search Engine Optimization (SEO)
Tools to help you convert your website visitors
Let's say you website has 10k visits per month, does it really matter if you don't convert them in leads and then clients? Short answer: no. Use the tools below to attract more overseas students and grow your education agency sales.
Conversion rate optimization
- EducationLink Forms tool
- Hubspot Marketing
- EducationLink course search tool embed in your website (coming soon)
Tools to help you innovate
Fun and innovative tools
Tools to help you keep learning over time
As we discussed in our previous article to keep increasing your skills and professionalism is one of the most important actions you can take to grow your agency.
Continued education and learning
Tools to help you to increase sales
Sometimes the student is not yet ready to commit to a course or university, use the tools below to keep the conversation happening until they are ready, as we always say: we have to offer the right course, to the right student, at the right time.
Closing deals and tracking relationships
A sales cycle may take months, you need good tools to help you control your leads and clients relationship. The best software for that is a CRM (Customer Relationship Management), more specifically a student CRM.